As a member of one of the 26 diamond exchanges that is affiliated to the
World Federation of Diamond Bourses, you can now apply for the WFDB
Mark™, which is a trademarked logo that approved holders may display to
suppliers and clients, confirming that they operate according to the WFDB¡¯s
ethical business code.
To become a holder of the WFDB Mark™, your bourse will need to verify
that you are a member ¡°in good standing.¡± You must also commit to abide
by the World Federation Code of Principles (WFCOP), which is a document
that consists of the resolutions passed by the WFDB General Assembly,
relating to ethical business practices.
Each WFDB Mark™ is issued on an individual basis, and includes a personal
identification number. In addition, your company may also apply for a WFDB
Mark™, provided that the WFDB Mark™ holders control not less than 51%
of the shares, and exercise and hold not less than 51 % of the votes on the
board of directors.
The WFDB Mark™ may be displayed on invoices and receipts, business
cards, advertisements, promotional materials, trade show booths and display
windows, as well as in company offices. The WFDB Mark™ program is
being promoted internationally throughout the jewellery trade.
HOW TO OBTAIN A WFDB MARKINTRODUCING THE WFDB MARK™ ™
Bourse members who wish to apply for the WFDB Mark™ should request
a registration kit from their bourse secretariats. These will include a
registration form, a declaration form, the WFCOP document and appendix,
and information regarding a WFDB Mark™ handling fee, which covers a
two-year period.
Once the registration form has been completed and the member¡¯s
candidacy has been approved by his bourse, the member must sign the
declaration form before an assigned bourse official, confirming that the
member is fully aware of the WFCOP will and abide by its principles.
The candidate¡¯s application will then be processed by the WFDB Secretary-
General¡¯s Office in Antwerp, and the member¡¯s name will be entered as an
approved holder on the WFDB Mark™ register. The new WFDB Mark™
holder will receive a user¡¯s kit, which will include his own personalised
WFDB Mark™ logo, WFDB Mark™ logos appropriate for use on approved
company displays, and a certificate validating that he is an approved WFDB
Mark™ holder.
With the growing awareness in the diamond and jewellery trades of the
WFDB Mark™, clients and suppliers may well begin asking whether you are
a holder of the WFDB Mark™. They also may wish to verify that your WFDB
Mark™ is valid. This they can confirm on the WFDB Mark™ website, located
at www.wfdbmark.com, where by completing the required field online, they
can confirm that you are a bourse member ¡°in good standing,¡± holding the
WFDB Mark™.